Hong Kong (June 6, 2024) – The South China Morning Post (SCMP) Advertising+ has partnered with WARC, the leading global authority on marketing effectiveness, to uncover insights into the dynamic interplay of brands, marketing, and culture with a view to catalysing business growth in Hong Kong and across Asia.
“Businesses are increasingly expecting marketing to drive performance for their brands. In fact, research has shown that close to 30 percent of total business value is attributed to brand marketing. Yet, many businesses are still navigating the challenges of building a strong, differentiated brand that drives desired commercial success,” said Kevin Huang, Chief Operating Officer of the South China Morning Post.
The new SCMP-WARC insights summary titled “DRIVING GROWTH WITH THE CHANGING AFFLUENT AND INFLUENTIAL” delves into:
- How to leverage the power of brand to fuel growth
- The mindset of the new Asian luxury consumer
- The importance of cultural resonance
“These insights will help inspire leaders and marketers to more effectively invest in their brands by catering to the evolving preferences of today’s Asian luxury consumers and help fuel business growth in Hong Kong and beyond.” said Ed Pank, Managing Director of WARC APAC.
The SCMP-WARC insights summary was unveiled at a thought leadership event attended by more than 120 marketing leaders across a variety of industries at Landmark, Hong Kong, today.
To learn more about SCMP Advertising+ and download the Insights Summary, visit LINK
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ABOUT THE SOUTH CHINA MORNING POST
The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP’s vision is to “Elevate Thought” and our mission is to “Lead the global conversation on Hong Kong, mainland China and Asia”. It is the recipient of hundreds of awards for its journalistic excellence, from such prestigious organisations as the World Association of News Publishers and the Online News Association. SCMP also publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.
ABOUT SCMP ADVERTISING+
For over 120 years, the South China Morning Post has been entrusted by both readers and partners in Hong Kong and Asia to tell their stories to over 35 million readers each month.
SCMP Advertising+ connects partners with its affluent audience and business decision-makers through culturally relevant content and events that drive connection and consideration. Its first-party data platform and brand safety tools deliver impact through insights and context.
SCMP Advertising+ is for partners who want to shape the next chapter of Hong Kong and Asia’s story.
For further information, please contact:
PR@scmp.com
ABOUT WARC
For over 35 years, WARC has been powering the marketing segment by providing rigorous and unbiased evidence, expertise and guidance to make marketers more effective. Across four platforms – WARC Strategy, WARC Creative, WARC Media, WARC Digital Commerce – its services include 100,000+ case studies, best practice guides, research papers, special reports, advertising trend data, news & opinion articles, as well as awards, events and advisory services. WARC operates out of London, New York, Singapore and Shanghai, servicing a community of over 75,000 marketers in more than 1,300 companies across 100+ markets and collaborates with 50+ industry partners. WARC is part of Ascential plc.
For further information, please contact:
amanda.benfell@warc.com