Hong Kong (January 29, 2024) – The South China Morning Post (SCMP) announced today it has rebranded SCMP Events to SCMP Live to usher in a new phase of business transformation of its Events division, an extension of the Post’s award-winning journalism and thought leadership.
“For 120 years, our readers have placed their trust in SCMP to help them make sense of the news events across Hong Kong, Greater China and Asia. Through SCMP Live premium event experiences, we ignite our readers’ journey from informed to empowered, enabling them to dive deeper, connect with opinion leaders, and shape industry conversations – all LIVE,” said Catherine So, Chief Executive Officer of SCMP.
“The way our audience engages with our events is constantly evolving. As such, our events division has transformed to anticipate and adapt to our audience’s needs and expectations. The rebrand to “SCMP Live” marks this transformation,” So added.
The China Conference, Family Business Summit, and Redefining Hong Kong series will remain SCMP’s flagship events in 2024. But this year, SCMP Live aims to deliver fewer but larger scale events that are more impactful and more aligned with top of mind news events.
Similarly, SCMP custom events, which SCMP Live produces on behalf of its valued partners, leverage the trusted SCMP brand to convene the right target audience and curate the most relevant programme and speakers that drive meaningful connection, high engagement and consideration.
Kevin Huang, Chief Operating Officer of SCMP, commented, “There has been tremendous growth in our Events division over the past year. In the current fiscal year, we’ve already seen high double-digit growth YOY. With the rebrand and transformation to SCMP Live, we hope to turbocharge our events capability to further build out the depth and breadth of our events portfolio, and to help many more of our partners bring their event vision to life in the most impactful way that supports their business priorities.”
To learn more about SCMP Live visit live.scmp.com or email live@scmp.com
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ABOUT THE SOUTH CHINA MORNING POST
The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP’s vision is to “Elevate Thought” and our mission is to “Lead the global conversation about Hong Kong, Greater China and Asia”. It is the recipient of hundreds of awards for its journalistic excellence, from such prestigious organisations as the World Association of News Publishers and the Online News Association. SCMP also publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.
For further information, please contact:
PR@scmp.com