HONG KONG, 19 March 2015 –

The South China Morning Post, the most awarded newspaper in Hong Kong, has been lauded as one of “The Most Influential Hong Kong Media Organisations” by The Star of Weibo awards for the second consecutive year. The SCMP was ranked fifth in the top ten media winner list, up from eighth last year. Through the official account “SCMP_南華早報”, the SCMP has garnered over 547,000 Weibo followers since 2012.

“The SCMP has adhered to our professionalism and journalistic conduct in a complicated media environment, and through various social media platforms reached out to readers from around the world,” said Mr William Zheng, Chief Editor of SCMP.com and SCMPChinese.com. “The award is not only recognition given by a new media platform of our efforts in transforming from a traditional newsroom into a new media one, but also a testimony to the SCMP’s status as a high-quality news brand recognised by world readers, including the vast Chinese-language market.”

Organised by Sina Weibo, The Star of Weibo is an annual award that names the top 10 most influential Hong Kong media organisations, corporations, celebrities and topics according to activeness, impact and reach on the Weibo social media platform.

The SCMP engages with readers incessantly through an array of social media platforms including Facebook, Instagram, LinkedIn, Pinterest, Reddit, Tumblr, Twitter, WeChat, Weibo and YouTube.

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About SCMP Group Ltd and South China Morning Post

SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, the South China Morning Post, is Hong Kong’s internationally recognised English language newspaper and has the city’s most affluent and influential readership.

First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, mobile, tablets and online through scmp.com and e-reader editions, the South China Morning Post reaches a global audience with daily breaking news, analysis and opinion, multimedia articles and interactive forums. The South China Morning Post received over 160 awards in 2014-15 for excellence in editorial, marketing and technical capabilities. Other titles in the Group include the Sunday Morning Post, Nanzao.com (南早.com), Nanzaozhinan.com (南早香港指南.com), STYLE, 48 HOURS, Destination Macau, The PEAK, HK Magazine, The List and Where Hong Kong.

Through the joint venture partnership with Hearst, SCMP Hearst publishes the Chinese editions of Cosmopolitan, CosmoBride, Harper’s BAZAAR, Harper’s BAZAAR Art, Harper’s BAZAAR Bride, Esquire, ELLE, ELLE Men, ELLE Wedding, ELLE Décoration, and ELLE Accessories; and operates Cosmopolitan.com.hk, Cosmogirl.com.hk, Harpersbazaar.com.hk, ELLE.com.hk and EsquireHK.com in Hong Kong.