HONG KONG, 24 April 2015 –

SCMP Group Ltd (SEHK: 583), Asia’s leading media holding company, today announced the launch of the SCMP Mobile Edition app for the Apple Watch, heralding the SCMP as one of the first developers and publishers of Apple Watch apps.

“We are excited to make our foray into this latest wearable technology,” said Ms Elsie Cheung, Chief Operating Officer, the SCMP Group. “The launch of our Mobile Edition for the Apple Watch will further expand our footprint with global digital audiences and reinforce our commitment to integrating cutting-edge digital technologies into our news platform.”

Available on the App Store for worldwide download, the app provides Apple Watch users free access to latest news from the South China Morning Post as well as Hong Kong, China, business and sport news. Readers can view article snippets, bookmark stories for reading later on their iPhones and access top SCMP stories with a single flick of their finger using the Apple Watch Glances feature.

In addition, breaking news alerts will be sent directly to the Apple Watch ensuring SCMP readers have access to up-to-the-minute breaking news stories as soon as they happen.

– END –

About SCMP Group Ltd and South China Morning Post

SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, the South China Morning Post, is Hong Kong’s internationally recognised English language newspaper and has the city’s most affluent and influential readership.

First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, mobile, tablets and online through scmp.com and e-reader editions, the South China Morning Post reaches a global audience with daily breaking news, analysis and opinion, multimedia articles and interactive forums. The South China Morning Post received over 160 awards in 2014-15 for excellence in editorial, marketing and technical capabilities. Other titles in the Group include the Sunday Morning Post, Nanzao.com (南早.com), Nanzaozhinan.com (南早香港指南.com), STYLE, 48 HOURS, Destination Macau, The PEAK, HK Magazine, The List and Where Hong Kong.

Through the joint venture partnership with Hearst, SCMP Hearst publishes the Chinese editions of Cosmopolitan, CosmoBride, Harper’s BAZAAR, Harper’s BAZAAR Art, Harper’s BAZAAR Bride, Esquire, ELLE, ELLE Men, ELLE Wedding, ELLE Décoration, and ELLE Accessories; and operates Cosmopolitan.com.hk, Cosmogirl.com.hk, Harpersbazaar.com.hk, ELLE.com.hk and EsquireHK.com in Hong Kong.