Hong Kong (December 13, 2023) – The South China Morning Post (SCMP) has announced two senior hires this month in its Advertising+ division on the back of significant, double digit Year-over-Year advertising revenue growth, connecting brands with its 35M global audience. Further, its year-to-date EBITDA has already exceeded this year’s target and outperformed the year prior.
Lee Williamson, an award-winning media leader and content strategist, has joined the Post from Tatler Asia. Lee was the founding editor and regional head of Tatler Gen.T, a community-focused content platform for impact-driven young leaders in Asia. Based in Hong Kong, Lee joins the Post as Executive Director of Specialist Publications (SP) and will set the overall direction for the Post’s Lifestyle Content Division and spearhead growth for titles including Style, 100 Top Tables, and XXIV.
“I am thrilled to be joining the SCMP to lead its Lifestyle Content Division. My first priority is to build community and deeper engagement with the Post’s global audience around our lifestyle content. I see a lot of opportunities to elevate our portfolio of offerings and curate content informed by our audience’s preferences and needs,” said Lee Williamson, Executive Director of Specialist Publications at the SCMP.
Additionally, Celine Asril has joined the SCMP as Strategy Director of Morning Studio (MS) to lead its ideation hub and work with the business team to showcase MS’ innovative marketing solutions. Celine rejoins the Post from FINN Partners in SG and was previously a Content Strategist with Morning Studio and TBWA. Celine will continue to be based in Singapore.
Kevin Huang, Chief Operating Officer at the SCMP, commented, “With Lee’s strong track record in journalism and community building and Celine’s deep expertise in content development and execution, I am confident they will bring fresh, innovative approaches to meet our affluent audience’s evolving needs and maximise ROI for our partners and brands.”
“I cannot be more excited to return to the SCMP. I hope to leverage my broad experience working with multi-sector brands to help raise the bar for Morning Studio through data-driven, multi-platform strategies, building on the Post’s 120 years of brand equity,” said Celine Asril, Strategy Director of Morning Studio at the SCMP.
For more information on the SCMP’s full suite of Advertising and Marketing Solutions that help brands connect with our global audience visit Here
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ABOUT THE SOUTH CHINA MORNING POST
The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP’s vision is to “Elevate Thought” and our mission is to “Lead the global conversation on Hong Kong, mainland China and Asia”. It is the recipient of hundreds of awards for its journalistic excellence, from such prestigious organisations as the World Association of News Publishers and the Online News Association. SCMP also publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.
ABOUT THE SCMP ADVERTISING+
For 120 years, the South China Morning Post has been entrusted by both readers and partners in Hong Kong and Asia to tell their stories to over 35 million readers each month.
SCMP Advertising+ connects partners to affluent Asian influencers and business decision-makers through culturally relevant content and events that drive connection and consideration; and its first-party data platform and brand safety tools that deliver impact through insights and context.
SCMP Advertising+ is for partners who want to shape the next chapter of Hong Kong and Asia’s story.
For further information, please contact:
PR@scmp.com