Operation Santa Claus’ ‘From Hong Kong with Love’ campaign raises over HK$15.2 million to support 13 charity projects

HONG KONG, 20 February 2020 – Operation Santa Claus (OSC) continued to make a difference in Hong Kong with its 2019 campaign ‘From Hong Kong with Love’ raising more than HK$15.2 million in donations, providing hope and a bright spark in the new year despite such difficult times.

Aimed at sharing the gift of hope and kindness to brighten the lives of the needy, the annual fundraising campaign coordinated community-wide charity events that supported 13 beneficiaries which continue to contribute to causes that serve children and youth, as well as individuals with physical and mental disabilities.

OSC, which is jointly organised by Radio Television Hong Kong (RTHK) Radio 3 and the South China Morning Post (SCMP), also celebrated the successful campaign by announcing four awards to noteworthy schools and corporations for their fundraising efforts. They are:
● Top Corporate Fundraiser – Morgan Stanley
● Most Creative Corporate Fundraiser – Hong Kong Sanatorium & Hospital
● Top School Fundraiser – Discovery Mind Educational Organisation
● Most Creative School Fundraiser – Shung Tak Catholic English College

This year’s campaign also welcomed new donors including Hong Kong Exchanges and Clearing Limited, Hong Kong Disneyland, the Consulate General of Sweden and ESF Shatin Junior School, contributing to support OSC’s cause. OSC also benefited from the support of its two high-profile ambassadors in Olympic swimmer Stephanie AU and local celebrity Pakho CHAU, who visited Hong Kong Disneyland to promote sales of its charity postcards, as well as the Hong Kong Sanatorium & Hospital to participate at its fundraising carnival.

“I couldn’t be prouder of our wonderful community and my colleagues and friends at RTHK and the SCMP for the amazing results they have achieved in three short, difficult months. As you’re just about to find out Hong Kong’s spirit is as strong as ever.” said LEUNG Ka-wing, Director of Broadcasting, RTHK.

Said Gary LIU, SCMP CEO, “I am incredibly proud of what we’ve accomplished together. It gives Mr LEUNG and I great pleasure to announce that we have exceeded our donations target in support of our 13 beneficiaries, whose work is vital to Hong Kong and deserve our attention and contribution. We look forward to many more years of serving our community through OSC – together, we will elevate this city and make a lasting difference.”

About Operation Santa Claus

Operation Santa Claus (OSC) is one of Hong Kong’s most beloved charity efforts. Established in 1988, OSC aims to connect the local community with charities and is jointly organised by Radio Television Hong Kong (RTHK) and the South China Morning Post (SCMP), two of the city’s most respected media organisations. OSC is one of Hong Kong’s biggest annual fundraising campaigns and has raised about HK$300 million and has brought goodwill to over 280 charities in the past 31 years. For more information about the OSC campaign, please visit OSC websites rthk.hk/osc2019 and osc.scmp.com

For further information please contact: pr@scmp.com

OSC 2019 Beneficiaries and Projects

This year, 13 charities in three distinct areas have been selected to receive OSC donations:

Beneficiaries

Project Title or Details

Hong Kong Paediatric Rheumatism Association

Fledgling for Rheumatic Children

InspiringHK Sports Foundation

ZoomIN Sports! Photo Empowerment Contest

Junior Achievement Hong Kong

JA Be My Own Boss Family 

PathFinders

A Child’s Journey with PathFinders

The Hub Hong Kong

Project T

Charles K. Kao Foundation for Alzheimer’s Disease 

Support on cognitive training and daycare service for dementia patients

ChickenSoup Foundation

Project Super Senior

Hong Kong Women Workers’ Association

Triple UP: upcycling, upgrade, upholding

Project Space

Home Improvement 2019

Home of Loving Faithfulness

Provide life-long special care and attention to those who need constant monitoring

Mental Health Foundation 

Night to Light Programme for young adults

Mind Mental Health Hong Kong

Coolminds for youngsters 

Rolling Books & Audio Description Association Hong Kong

Multi-sensory Reading Experience through Image, Sound and Touch