The deal, which was finalised late yesterday, brings a leading English language luxury lifestyle publication to the SCMP Group, complementing an existing strong portfolio of products that cater to luxury advertisers and consumers. The move follows this month’s earlier announcement that SCMP Group will publish Esquire, and is part of the continued expansion into the magazine market, where SCMP Group already dominates the women’s category. The Peak will mark the third men’s title under the Group, which also publishes ELLE Men.
The Peak magazine has been established in the region for over 20 years and was first published by SPH in Hong Kong in 2004. The well-regarded title specialises in a world of exclusivity and prestige, with a closed circulation targeting highly affluent professionals and social elite. It is predominantly read by senior level businessmen, who travel frequently and earn an annual salary in excess of US$400,000.
Hong Kong’s edition of The Peak magazine will be published under newly formed SCMP Group subsidiary, PEAK HK Publishing Limited, under the leadership of Josephine Chan, Managing Director of SCMP Magazines Limited, who also heads up the Group’s other glossy magazine titles ELLE, ELLE Men, Esquire, Cosmopolitan, CosmoGirl! and Harpers’ Bazaar.
Ms Chan remarked “The Peak will add an additional boost to our luxury lifestyle portfolio for the English language market. We see incredible potential to grow the title, by combining our expertise in premium magazine publishing and distribution, our English editorial expertise and our knowledge and connections with luxury advertisers and senior business leaders.”
The SCMP Group will target their first edition early in 2014, with a strengthened editorial, design and distribution strategy.
About SCMP Group Ltd
SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong’s internationally recognised English language newspaper and has the city’s most affluent and influential readership.
First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, iPad™ and online through scmp.com and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, analysis and opinion, multimedia articles and interactive forums. The South China Morning Post received 64 awards in 2012 for excellence in editorial, marketing and technical capability. Other titles in the Group include the Sunday Morning Post, the Chinese editions of Cosmopolitan, Harper’s Bazaar, ELLE, ELLE Men, Esquire and CosmoGirl!, HK Magazine, The List, Where Hong Kong, and Where Chinese玩儿.
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The SCMP Tablet Edition is also designed to provide advertisers with a range of new and highly visual advertising formats, and being HTML5, is content-searchable and downloadable with an internet connection, providing instantaneous news updates.
Mr Yen remarked “I pledge to be an Ambassador for Celebrating Hong Kong, and the Spirit of Hong Kong awards, because I believe we can all find it in ourselves to repay the city we love. Hong Kong is our home; my kids school here, my wife and I love living here and there’s nowhere in the world like it. By recognising the everyday heroes in our community, I hope people will be inspired to do more positive things for Hong Kong.”
The Spirit of Hong Kong Awards, sponsored by Sino Group, seeks to give recognition to ordinary Hong Kong people who have done extraordinary things. Through actions which demonstrate great integrity, inspiration or which have a positive impact on others in the community, these individuals or groups of individuals exemplify the very best of the Hong Kong spirit.
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The ceremony, which was live-broadcasted on RTHK’s Radio 3, was attended by many of Hong Kong’s well known names, from Cardinal Zen, who made an opening address, to Allan Zeman, Sir David Akers Jones, Rosemary Vandenbroucke, Lisa S, Nissa Marion, and Regina Leung, OSC Patron and the wife of Hong Kong Chief executive, Leung Chun-ying.
Two China environmental issue stories penned by reporter Shi Jiangtao inspired the judges to present the award of Excellence, one for the article “Sold down the river” in the Feature Writing category and another for Shi’s two-part series “Toxic”, which probed one of the worst mainland cadmium contamination incidents in decades, which picked up the award in the Reporting on the Environment category.