Sophia Yu

Sophia Yu is the Managing Director & Publisher of SCMP Hearst, where she oversees brand development, business strategy and editorial direction for five leading luxury and lifestyle media brands in Hong Kong: Cosmopolitan, ELLE, Harper’s BAZAAR, Esquire and ELLE Men. Under her leadership, the five media brands have successfully transformed from traditional print media into prominent digital players, reaching over four million digital audiences monthly and amassing a social following of more than 3.5 million users. Since joining the South China Morning Post Group in 2011, Sophia has held various senior positions in both news and magazine publishing. She began her career in the advertising industry and later excelled in the media sector, taking on senior regional roles across China and Asia Pacific.