TThe South China Morning Post is the flagship newspaper of the SCMP Group. Bringing together our oldest and newest titles, in print and online, the news division leads SCMP’s mission and reports on news events across Asia with global impact. At the heart of our news division is a philosophy based on the pursuit of excellence. For over 120 years, the South China Morning Post has earned the trust of its readers in Hong Kong and around the world. With the development of digital platforms, today SCMP appeals to a worldwide audience of China watchers who rely on our reporting, insights and analysis on China.
The South China Morning Post and Sunday Morning Post
The South China Morning Post and Sunday Morning Post are Hong Kong’s premier English language newspapers and the group’s flagship news publications.
First published in 1903, the South China Morning Post has built a strong reputation for authoritative, influential and independent reporting on Hong Kong, Greater China and the rest of Asia. Today, we strive to maintain the highest standards in journalism and are proud to rank among the world’s leading, most respected news organisations, achieving global recognition for our breaking news coverage and in-depth analysis.
The Sunday Morning Post is Hong Kong’s English language Sunday newspaper. It has been with the company since the mid-1940s, but only became the Sunday Morning Post in 2000. The Sunday Morning Post is a Hong Kong Sunday tradition, featuring rich lean-back content, including the highly praised PostMag, relaunched in September 2024, with its award-winning features and exposés, the city’s best arts and culture coverage, the popular Sunday Young Post and much more.
The South China Morning Post is Hong Kong’s premier English language newspaper, providing news 24/7, in-depth and quick scan reads, informative infographics, critical analysis, community discussions plus access to the most comprehensive news archive in Hong Kong. We also offer our readers and subscribers a wide range of glossy magazines, from weekend and style guides to special interest publications on wining and dining, investing, properties and more.
Our youth titles, Young Post and Posties, are two of Hong Kong’s top educational publications, introducing quality journalism to students from 7 to seventeen years old.
Editorial Excellence
Our team of seasoned journalists, based throughout Greater China and the United States, provides an unmatched resource of international and local expertise, knowledge and experience. Organised to deliver news accountability, understanding and professionalism, our editors are committed to setting new standards of editorial excellence. Time and again, the SCMP is first with breaking news, and our in-depth expertise means we can provide penetrating analysis of the issues that matter behind the headlines. SCMP award wins
In 2020, the South China Morning Post became the first news organisation in Asia to join the Trust Project, a consortium of the world’s top media companies committed to the highest standards of journalistic integrity, transparency and credibility. This also underscores SCMP’s commitment to quality journalism and press freedom.
SCMP Digital
Hong Kong’s premier English language newspaper, the South China Morning Post, is available anytime, anywhere through our website at www.scmp.com, the mobile optimised version at m.scmp.com, our smartphone app SCMP Mobile Edition and the SCMP Tablet Edition.
Our portfolio of digital platforms gives readers access to extensive news on Hong Kong, Greater China, Asia and the world. scmp.com, our flagship online product offers many unique and intuitive features that cement the SCMP’s leading expertise in news. Optimised for mobile at m.scmp.com, readers can share and search while enjoying our daily news content on the go. The SCMP Mobile Edition and Tablet Edition go one step further to allow readers a fully interactive, personalisable experience that makes the most of the medium.
With easy to navigate sections, readers can find rich content that goes beyond the day’s news, such as social interactions and a wide variety of participating bloggers on our digital platforms. scmp.com, in particular, features a photo gallery and provides themed photojournalistic essays and real-time news updates. Our award-winning infographics enable readers and researchers to select alternative perspectives on news events. Instant access to 20 years of content demonstrates that there’s no better archive for our region’s news history.
The most trustworthy and insightful source of information in Hong Kong and Greater China is now globally more accessible with the South China Morning Post. Our digital products provide readers with the news and information they want, and allow them to search and share, anytime, anywhere.
Young Post
First established in 1985, Young Post has been Hong Kong’s most beloved youth newspaper for generations. This specialised edu-tainment newspaper caters primarily to secondary school age groups in Hong Kong and nurtures the growing appetite for news and critical thinking among tomorrow’s generation of leaders. Young Post is distributed Monday to Friday through local schools, and covers significant portions of the local school curriculum. Through current affairs and liberal studies editorial, debates, fun activities and updates, vivid graphics and engaging real life examples, students learn through a newspaper that talks in their language and makes sense of their world.
In 2012 we launched Posties to the younger 7 to eleven-year-old audience. Activities and information are combined in an easy to digest newspaper that nurtures a love of learning among primary age students.
Learn more about Young Post at: https://www.scmp.com/yp
ADVERTISING+
The primary focus of SCMP Advertising+ is to leverage the advertising and marketing solutions across the South China Morning Post’s print and digital product portfolio to help brands achieve their marketing goals. We also offer a wide range of premium marketing solutions and branded content services to help our clients connect and engage with SCMP readers.
Print Products
SCMP supports different ad options across our print products. As Hong Kong’s No. 1 media outlet in print readership reach among business influencers (GMI 2019 Hong Kong), we capture the lion’s share of Hong Kong’s affluent, high disposable income consumers and the most influential business leaders through our flagship products – South China Morning Post, Sunday Morning Post, and specialist publications covering a variety of interests from lifestyle and property to education and business.
Digital Products
With numerous digital ad options at SCMP.com, advertisers can choose from traditional banner ads to the most advanced and engaging ad formats including programmatic, which bring an impressive conversion rate. SCMP’s digital products and tools allow advertisers to run rich media ads including video, audio and more to create effective multi-platform advertising and marketing campaigns to connect with its worldwide audience in a way that drives connection, consideration and intent.
SCMP’s premium inventory and audience are also available to advertisers, either through direct orders or programmatically – whichever system best suits your needs. Through PMP, Programmatic Guaranteed and SCMP Signal, an in-house proprietary brand suitability tool, we work with brands to meet campaign goals while enhancing brand safety for marketers by using customisable contextual, keyword & sentiment targeting options, driving impressive marketing results for clients.
Through SCMP Lighthouse – Asia’s first proprietary first-party data insight and activation platform built by a news publisher – SCMP offers our advertisers more precise audience targeting and unparalleled consumer insights to improve their campaigns’ return on investment.
Morning Studio
Morning Studio is the branded content division of SCMP. As part of a media company that has been the region’s main source of Asian and international news since 1903, we understand the importance and the art of storytelling.
Morning Studio engages SCMP readers through multi-platform storytelling while enabling brands to achieve their marketing objectives. Our branded content encompasses multimedia elements, including eye-catching videos, infographics and animation, and is search-engine optimised (SEO). The content is crafted to SCMP’s high editorial standards and with the unique voice of the particular SCMP platform on which it is featured.
SCMP advertisers range from luxury watchmakers to tailors, from global banks to local restaurants, and from private enterprises to public listings. Our advertisers comprise a wide range of sectors with a common goal: to connect and engage with news consumers around the world.
Learn more about SCMP Advertising & Marketing Solutions at advertising.scmp.com or contact us at advertising@scmp.com.
SCMP LIVE (EVENTS AND CONFERENCES)
Backed by all the resources of the region’s most reputable English-language newspaper, the South China Morning Post stages some of the most influential conferences, seminar series and industry award programmes across the Greater China region.
The South China Morning Post is primarily involved in three categories of event:
- SCMP Flagship Events – From high-level and regional, to targeted and boutique, these events include our many hugely successful industry awards. Conceived and organised by SCMP, the events provide a broad range of speaking, sponsorship and marketing opportunities. Our flagship events include China Conference and the Redefining Hong Kong series.
- Partner Events – Designed in close collaboration with a particular client, these events are tailor-made to meet specific marketing and brand-building goals of our clients.
- Sponsored Events – The SCMP also leverages our editorial and marketing expertise to support events across the arts, entertainment and business sectors, and our community as a media sponsor.
Our events convene speakers and audiences from the highest levels of business, government and academia.