Mission Statement

Since 1903, the South China Morning Post has grown from its humble beginnings as a newspaper targeting a small colony of expatriates, to become a world renowned and respected news media organisation in the region – touching the daily lives of hundreds of thousands of people both in Hong Kong and globally.

As the anchor of our media portfolio, our flagship newspaper the South China Morning Post sets the tone in Asia. As China’s place on the world stage grows in prominence, we are perfectly placed to offer our knowledge within this region to bridge the East-West divide. We will continue to focus on our strengths and expertise in Hong Kong and China.

At the heart of our business, we never lose sight of our core values of quality, integrity and trust which have been our guiding principles for over a century.

Our mission, as we move forward in these rapidly changing times, can be summed up in three words: aspiration, connection and trust.

Aspiration: We deliver value and quality to our customers by enhancing knowledge.
Connection: We bridge Hong Kong, China and the rest of the world, and we actively engage in these communities.
Trust: We will grow with the region as the trusted platform on China.